FANDANGO SMASHES RECORDS BY SELLING 22% OF OPENING WEEKEND BOX OFFICE FOR
“THE HUNGER GAMES”, LARGEST SHARE FOR ANY MOVIE IN COMPANY HISTORY
Fandango Sells 17 “Hunger” Tickets per Second on Opening Day, Shattering Single Day Record and Top Mobile Weekend Record
(LOS ANGELES, CA - March 26, 2012) --
Fandango, the nation's leading moviegoer destination, announced today
that it sold 22% of opening weekend ticket sales for “The Hunger Games”,
marking the largest share of sales for any movie
in Fandango’s nearly 12-year history. During the weekend’s peak
ticket-selling periods, Fandango was selling 17 tickets per second,
representing the company’s top franchise opener, best-selling March
release, top-selling mobile weekend and Fandango’s top-selling
single day (March 23, 2012) for a movie, besting “The Dark Knight”
opening day on July 18, 2008.
Fandango's share of all domestic ticket sales for
“The Hunger Games” – which took in a projected domestic box office of
$155 million* - reshapes Fandango’s list of top 5 shares of opening
weekends. The new record-breaker list is as follows:
1."The Hunger Games” (2012) – 22%
2. “Harry Potter and the Deathly Hallows, Part 2" (2011) - 19%
3. “The Twilight Saga: New Moon” (2009) – 18%
4. “Harry Potter and the Deathly Hallows, Part 1” (2010) - 17%
5. “Sex and the City” (2008) - 16%
Fandango also broke a record with “Hunger” as the
movie with the most tickets ever sold on opening weekend via mobile on
Fandango; the previous record-holder was “Harry Potter and the Deathly
Hallows, Part 2.” Friday, March 23 was also
the top day for mobile ticket sales in Fandango history.
"Fandango’s record- breaking percentage of the
film’s opening weekend is a testament to the growing popularity of
online and mobile ticketing as the way to go to the movies,” says
Fandango Executive Vice President and General Manager Rick
Butler. “It’s rare to see the first film in a franchise performing like
an established sequel, but ‘The Hunger Games’ is a true phenomenon.
Fans have given it our highest ‘Must Go!” rating, with Web and mobile
ticket sales still going strong on Monday.”
According to a Fandango online survey of thousands
of moviegoers, 62% of “Hunger Games” fans plan to see the movie more
than once in the theater, indicating repeat viewings throughout the
week. As of Monday, the film still accounts for
87% of all daily tickets sold on Fandango.
*Estimated box office info from Boxoffice.com