Saturday, March 17, 2012

Fandango: Ticket Sales Update PLUS Theatres Adding More Midnight Showings!


Sorry we got a little behind on our postings, but here's a cool update on how ticket sales are going on Fandango's end.

HUNGER GAMES” SELLS OUT 1,000 SHOWTIMES ONE WEEK IN ADVANCE OF MARCH 23 RELEASE DATE, OVERTAKING “TWILIGHT” IN FANDANGO’S ADVANCE TICKET SALES

Los Angeles – March 15, 2012) One week from tonight, millions of moviegoers across the country will be entering the arena of “The Hunger Games” as the movie debuts in theaters at 12:01 a.m. on March 23.

More than a thousand showtimes are already sold out across the country, from New York to San Francisco, from Maine to Hawaii. Theater owners are adding additional showtimes -- some as late as 3:00 a.m. on Friday morning -- to meet the demand for tickets, available at http://www.fandango.com/thehungergames/movieguideThe film’s advance ticket sales have already surpassed those of the first “Twilight” movie at the same point in that film’s sales cycle.

“It's our fastest-selling franchise-opener since ‘Twilight’," says Rick Butler, general manager and executive vice president of Fandango. "The brisk advance ticket sales are a testament to the strength of the incredible marketing campaign which has clearly resonated with fans and even those unfamiliar with the books."

"Hunger Games" currently represents 71% of today’s ticket sales on Fandango. Here are a few more statistics from an online survey of several thousand “Hunger Games” moviegoers conducted on Fandango:
• 72% say the intriguing premise and action is what attracts them most to  "Hunger Games”; only 18% picked the love story as the main attraction;
• 57% are planning to see the movie with a group of friends;
• 46% of respondents are 25 or older; 54% are younger than 25.